Using Ownership Incentives in China Case Study Example | Topics and Well Written Essays - 2500 words

Using Ownership Incentives in China - Case Study Example On the other hand, the method has also been seen to reduce employee turnovers in the organizations where it is practiced. The outcome of the study are of great significance to Ben Freed and his partners in their quest to export this management culture to China with the aim of expanding their business and market globally. Analysis of the various aspects that would impact on the company’s incentive ownership culture would significantly inform the choice of practice to be adopted by the company, hence acting proactively to avert potential risks on the same. On the other hand, the findings of the study are of significant importance to employees, especially the experts based in the US, who are expected to move into a different country to introduce the new management system. The knowledge gained is important in preparing them on what to expect from the new geographical and cultural setup. The local culture of ownership as practiced in the Silicon Valley could be exported to China in various ways. For instance, the mode of payment for the China-based employees, together with all other employee motivational practices done in the US, could be introduced for the Chinese employees. This would thus mean that the payment for these employees be inclusive of their normal salaries together with the stock ownership percentages as determined by their respective positions in the company (Dong, Bowles and Ho 826). With the use of employee ownership approach, the CEO is well placed in motivating the workers to be responsible and work hard considering that their own success is determined by the company’s success. Additionally, the use of this approach is important in demonstrating to the employees that the company values all stakeholders in it equally, and gives similar treatment to all its employees. As observed in the historical practices in China, however, there could be n umerous challenges in

Everglades national park Essay Example for Free

Everglades national park Essay National Park stretches over 1. illion acres and is the largest wilderness in the Southeast. Wetlands and swamps cover half of the land which contains 10,000 islands! The Everglades, called the River of Grass because the area is largely a river sometimes 60 miles wide, is not a marsh or swamp. In the past hundred years, people have been digging canals and building dams in the Everglades so they could take water out of it. They built so many canals and drained so much water that the natural flow is interrupted. Acadia National Park Acadia National Park was established in 1919 by President Wilson, originally called as Lafayette National Park. Acadia National Park is located on Mount Desert and covers half of the island. This park is the first park east of the Mississippi river. 120 miles in Acadia National Park are hiking and biking trails, fishing, rock climbing, and boating. The highest mountain in it is the Cadillac Mountain and the shortest is the Flying Mountain. Jordans Pond is the deepest lake at 150 feet deep. Acadia National Park is the tenth most visited National Park. A National Park is a park the government takes up the responsibility of. National Parks are built to preserve land and educate people on nature.

Black Boy :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Richard Wright writes Black Boy. It is a story of a boy, Richard Wright living in a racist world. He is exposed to many things such as fear, death, discrimination, moving from place to place, and hunger. By reading this book I understand more about the lives of the blacks, back then.   Ã‚  Ã‚  Ã‚  Ã‚  Richard Wright fought to survive in a world of prejudice. He tried everything to get away from hate, he would run away from home, and he went to drinking at a point. Prejudice affected his family in bad ways. His family began to hate also, they would take out their anger on others and it was difficult living with one another. As time went on they learned to deal with their prejudice world better.   Ã‚  Ã‚  Ã‚  Ã‚  Richard Wright learned to hate because that’s what he was exposed to. He didn’t have the life that people have today. He was beat for things he didn’t do and was falsely accused of. There were times when he would get aggressive, one time he took out a knife so he wouldn’t get beaten.   Ã‚  Ã‚  Ã‚  Ã‚  Hunger played a big role in Richard Wright’s life. He lived without food for a while. Then there were times when he rejected food because he believed it wasn’t right. He grew up poor so food was something he didn’t have much of. Then he did survive, and he kept on going with his life.   Ã‚  Ã‚  Ã‚  Ã‚  Some examples of Discrimination laws are that they have to sit in separate places than the blacks, and they don’t have to the right to do or say what the white people don’t like. The blacks get abused and killed for the pleasure of the whites, which is wrong. I think that Richard Wright still wouldn’t be one hundred percent pleased with the American society today, but he would have liked it more than the society from then.

Dreams may not always come true :: essays research papers

â€Å"Dreams may not always come true, but they make life worthwhile.† Dreams are a part of everybody’s life, this term dream is widely used to express mental images of something we may want, or something we whish we where. Dreams usually are seen as false, or just a child’s thing however this is seen mainly as the dreams conflict with reality. Many films of the post-modernism era can be seen that you would have the stereotypical way of someone wishing for something and it comes true. Even so Dreams are worthwhile and this will be shown below: In the book looking for Alibrandi we see a typical year 12, student whom has never seen her father in her life and has always had the life long dream of meeting him. As we read further on we see that the father rejects the daughter at first but, with Jessie’s (Main Character) persistence her father finally accepts her and that her family is finally accepted. This is a perfect example of how a dream from childhood had stuck with a child and through tenacity she finally achieved her goal. The Biography on Mel Maninga is another example of how a dream of a little boy who wished that he could follow in his father’s footsteps came true with him following his dream. In the end Mel did achieve what he sought to achieve and that was to become a first grade footballer and you may say this was a generalization of that everyone’s may come true and that may be the case if the wish is not one of supernatural powers etc, point being Mel’s dream did not come easy, again this may be merely coincidental however all dreams don’t come easy within reason of course. In the Film â€Å"What A Girl Wants† we encounter that this tale is of a child who again contrary to Looking for Alibrandi, is similar in saying that it is about a young female who leaves her house and goes out and seeks her father who in this case is a person of importance. Here we envision the stereotypical motion picture of someone who dreams of something in this case, it would be of meeting her father, and that in the end she attains the satisfactions of bringing her nuclear family together and also gaining herself a male companion. In this motion picture we see that

How teaching about discipleship might affect the life of a Christian today Essay

Each and every Christian has a vocation; it is in baptism when we enter into the Christian family that we begin our obligation to live out our vocation. There are many examples of vocations that we could be called to, for example the religious ministries, the priesthood and religious life. But, then even the most â€Å"normal† of jobs and the most â€Å"simple† and â€Å"ordinary† things we do in our lives can be considered as fulfilling our vocation e.g. being a nurse, teacher, policeman or parent. We should have a positive response to vocation. We should not act like the Rich Young Man and let materialism weigh us down. We should act like the first disciples and give up everything and follow Jesus, but this has implications. Many people may find it difficult to show all the qualities of a disciple, such as giving up all they have, because they may have family responsibilities and it would be negligent to leave them or take things away from them. Also, society has changed and money is needed, if we were to be disciples like the first twelve we would not be able to survive on charity alone. Today’s population is more materialistic and therefore unwilling to part with money or possessions. We should not become obsessed with wealth and materialism. We should be humble like the Woman at the Treasury. Christians who try to live out their vocation should develop the following four areas: service, prayer, faith and worship just like the disciples in Mark’s Gospel. As Christians today we all have the responsibility to look after those in need and serve others just as the first disciples. Some may say that the mission today is somewhat â€Å"watered down†, but the principle remains the same. There are many Christian organisations that work all over the world caring for the sick, feeding the hungry and speaking up against evil and injustice eg. Christian Aid, Concern and Trà ¯Ã‚ ¿Ã‚ ½caire. Just because we don’t work for these organisations we can still fulfill the mission. Those who do carry out the mission to such an extent can face lots of prejudice and hatred. Service is another important part of Christian life today. Jesus showed us this as he was a leader, but also served – the disciples and those who he healed – Jesus brought this service to such an extent that he sacrificed himself. There are people this century that have also taken the mission to this extent eg. Oscar Romero, Mother Theresa and Maximillian Kolbe. Unfortunately there are not many people who have gone to such lengths. As Christians today we have to try our best to: â€Å"Forget self, take up our cross and follow me (Jesus)† (8:34) Prayer and faith are important elements of Christian life today. Prayer allows us to keep in touch with God and it allows us to let him know how we are feeling. Sadly however some people neglect prayer and only pray when they want something or are in great need of help. In Mark’s Gospel we see Jesus praying to his Father a number of times – in the desert and in the garden of Gethsemane. We see the consequences of lack of prayer story of the Epileptic Boy. When the disciples asked Jesus why they could not drive out the demon he answered: â€Å"Only prayer can drive this kind out.† (9:29) This suggests that the disciples did not pray enough or just did not use prayer in this instance. Without faith there would be no belief in Jesus. Christianity is based on faith – we believe and have faith that God exists and we believe this without seeing. We see the importance of faith in the story about the Woman with the Haemorrhage. She had faith that: â€Å"If I just touch his clothes, I will get well.† (5:28) She touched his clothes and he said: â€Å"My daughter, your faith has made you well.† We are human just like the first twelve disciples, we commit sin and make mistakes. We can fail to recognise him in the lives of others. Sometimes when we find life hard we reject Jesus and act like the rocky soil in the parable of the Sower. Yet even when times are difficult we should always turn to Jesus because he is always there for us. We should always have faith and trust in God. We know he will forgive us for our wrong doings as long as we are sorry, just as he did with Peter – Jesus forgave Peter for denying him. We know this because at the time of the resurrection Jesus left Peter in charge of the Church. If we want to live like the first disciples we should not hold grudges, and forgive those who do wrong against us – like Jesus. The message we should take from the commission is that the Good News is for everyone and that no one should be left out. Yet, in our world today there are groups of people who are segregated and marginalised – 2000 years after the time of Jesus. In conclusion, as Christian disciples we are called to have faith, pray, love others, serve others and worship God.

Free Essays on Illiteracy

The Problems of Illiteracy Illiteracy affects about forty-two million adults in the United States. Jonathan Kozol was so concerned over this matter that he wrote a book published in 1985 entitled, Illiterate America. In his book, he claims that people in power support illiteracy because it keeps them in power. He supports his claim by stating that nothing is done to educate illiterate people. It is true that there are few public programs that seek out and attempt to teach the illiterate to read. Many illiterate people, as Kozol points out, rely heavily on what others tell them. They put all of their faith into people that deceive and lie to them. However, there is little that responsible, caring, average citizens can do to help illiterate people with their struggles. There is no evidence that people in power are deliberately keeping the illiterate the way they are. Of course, it may seem that way. There are no social programs that are government sponsored providing free education to illiterate adults, and the issue of illiteracy is not a regular topic of discussion around election time. But Kozol never gives any clear answer as to what benefits people in power do reap by keeping illiterate people illiterate. Powerful people cannot benefit from the fact that illiterate people buy the wrong item sometimes, which is the topic of a lengthy paragraph in his essay. Kozol claims that â€Å"[i]f even one third of all illiterates could vote, and read enough and do sufficient math to vote in their self-interest, Ronald Reagan would not likely have been chosen president† (115). There is no way to predict what may have happened. There is also no premeditated policy of Congress to refuse any proposal of an education program. Responsibility doe s not lie with citizens in a democratic society to educate the illiterate. It is not the duty of an American to seek out illiterate people. In a perfect society, people would take action; and... Free Essays on Illiteracy Free Essays on Illiteracy The Problems of Illiteracy Illiteracy affects about forty-two million adults in the United States. Jonathan Kozol was so concerned over this matter that he wrote a book published in 1985 entitled, Illiterate America. In his book, he claims that people in power support illiteracy because it keeps them in power. He supports his claim by stating that nothing is done to educate illiterate people. It is true that there are few public programs that seek out and attempt to teach the illiterate to read. Many illiterate people, as Kozol points out, rely heavily on what others tell them. They put all of their faith into people that deceive and lie to them. However, there is little that responsible, caring, average citizens can do to help illiterate people with their struggles. There is no evidence that people in power are deliberately keeping the illiterate the way they are. Of course, it may seem that way. There are no social programs that are government sponsored providing free education to illiterate adults, and the issue of illiteracy is not a regular topic of discussion around election time. But Kozol never gives any clear answer as to what benefits people in power do reap by keeping illiterate people illiterate. Powerful people cannot benefit from the fact that illiterate people buy the wrong item sometimes, which is the topic of a lengthy paragraph in his essay. Kozol claims that â€Å"[i]f even one third of all illiterates could vote, and read enough and do sufficient math to vote in their self-interest, Ronald Reagan would not likely have been chosen president† (115). There is no way to predict what may have happened. There is also no premeditated policy of Congress to refuse any proposal of an education program. Responsibility doe s not lie with citizens in a democratic society to educate the illiterate. It is not the duty of an American to seek out illiterate people. In a perfect society, people would take action; and... Free Essays on Illiteracy Eradicating Illiteracy in Our School Literacy is the best indication of a country’s educational status and education is the best path to a country’s prosperity. If this is the case then why does the most affluent and technologically advanced country in the world has a reading problem? The United States has millions of citizens who cannot even read the simple instructions on a can of soup. In a country where education is provided to everyone at no cost how do we end up with so many people who cannot read? How do we break the cycle of illiteracy so that all children have an equal opportunity to succeed in the world? In this paper I will discuss the history, causes, and factors of illiteracy and hopefully some achievable solutions to the problem. The United States started it’s commitment to literacy back in the 18th century when reading and writing were taught to all soldiers and military personnel. In the post industrial revolution America, in an attempt to satisfy employer’s need for literate workers, built schools in the more populated areas of the country. Women, minorities, and those people living in less populated areas had the lowest levels of literacy in the country. Eventually as society progressed, the growing rate of functional illiteracy was noticed and steps were taken to combat it. It seems that this was a case of too little too late. â€Å"At the end of the 19th century, the illiteracy rate was less than 3%. Today, up to 50% of Americans are illiterate or only semi-literate†. Money Not the solution to Illiteracy. (2000). Retrieved January 28, 2002, from eagleforum.org/educate/2000/may00/illiteracy.html. How can so many people be illiterate in this day and age of technology where information on virtually anything can be accessed by the touch of a button or the click of a mouse? Many people blame illiteracy on ba...

Free Essays on Micky D

MICKEY D’s Some say working at McDonald’s is an easy, mediocre, â€Å"Can’t do no better,† low-life, minimum wage job. Frankly, I don’t disagree. However, not everyone can start off an owner or general manager of McDonald’s. Not everyone can start off a school principal or a schoolteacher, for that matter. Nevertheless, McDonald’s was the first job I ever had. I even became good at flippin’ burgers, droppin’ fries, McNuggets, original and Cajun chicken patties. In addition, I believe, if the only job you can get is a McDonald’s job then minimum wage is better than no wage at all. Therefore, since I must retain this job in order to have money and not be miserable, I might as well have fun while I’m there. My McDonald’s saga started when I moved to Decatur, Illinois, about three years ago. I got an offer to play the organ at a church in Decatur. This church was similar to a church I went to in California. This church appreciated my music so much that they were going to take care of my every need while I was playing at this church. Now, I’m living in Cairo, Il, it’s summertime, I’m in high school, I don’t want to go to the school I’m forced to attend, the church I play for doesn’t appreciate my efforts to be the finest musician they’ve ever had, I have none of my own means of transportation, and I’m broke. So what do you think I said when I was offered to move to a bigger city; better school districts, better churches to attend; better stores to shop at, and a lot more job opportunities to seek out? I quickly said okay. I packed my bags as fast as a humming birds heart rate. Moreover, I was glad just to be moving out of my mom’s house. I finally arrive in Decatur, and the dusk is a beautiful sight and a peaceful aroma fills the fresh air. From then on, everything was all right- at least I thought. My aunt went to the church I would be playing for, and it was at her house where I would be stayi... Free Essays on Micky D Free Essays on Micky D\'s MICKEY D’s Some say working at McDonald’s is an easy, mediocre, â€Å"Can’t do no better,† low-life, minimum wage job. Frankly, I don’t disagree. However, not everyone can start off an owner or general manager of McDonald’s. Not everyone can start off a school principal or a schoolteacher, for that matter. Nevertheless, McDonald’s was the first job I ever had. I even became good at flippin’ burgers, droppin’ fries, McNuggets, original and Cajun chicken patties. In addition, I believe, if the only job you can get is a McDonald’s job then minimum wage is better than no wage at all. Therefore, since I must retain this job in order to have money and not be miserable, I might as well have fun while I’m there. My McDonald’s saga started when I moved to Decatur, Illinois, about three years ago. I got an offer to play the organ at a church in Decatur. This church was similar to a church I went to in California. This church appreciated my music so much that they were going to take care of my every need while I was playing at this church. Now, I’m living in Cairo, Il, it’s summertime, I’m in high school, I don’t want to go to the school I’m forced to attend, the church I play for doesn’t appreciate my efforts to be the finest musician they’ve ever had, I have none of my own means of transportation, and I’m broke. So what do you think I said when I was offered to move to a bigger city; better school districts, better churches to attend; better stores to shop at, and a lot more job opportunities to seek out? I quickly said okay. I packed my bags as fast as a humming birds heart rate. Moreover, I was glad just to be moving out of my mom’s house. I finally arrive in Decatur, and the dusk is a beautiful sight and a peaceful aroma fills the fresh air. From then on, everything was all right- at least I thought. My aunt went to the church I would be playing for, and it was at her house where I would be stayi...

7 Interview Questions That Will Make You Stand Out

7 Interview Questions That Will Make You Stand Out So after submitting hundreds of resumes to various job boards, you finally got an interview scheduled. You are doing your research on the company and the position, learning everything about the interviewers, and rehearsing your answers to potential interview questions. Don’t forget to prepare some questions for the interviewers. A huge turn off for interviewers is when the candidate doesn’t ask any question. Don’t worry, here are 7 questions that will make you stand out  and land you the job.â€Å"What is the top priority for the person in this position over the next three months?†When you ask this question, you are showing initiative and preparing for success right away. This is also a strong opening question that will normally make a great impression because it catches an interviewer off guard.â€Å"What is the single largest problem facing your team right now and would I be in a position to solve it?†This question might seem a little quirky at first but it encourages the interviewer to envision you already working in the job. It also set you up as someone whom can be counted on.â€Å"Does the company offer additional training or continuing education?†When you ask this question, you are showing that you are interested in expanding your knowledge and grow with the company.â€Å"Can you walk me through a typical day at (company name)?†This question shows that you are already planning your first day on the job. It also shows that you want to learn as much about the job as possible, which usually separate you from other candidates.â€Å"What would make someone successful in this position?†Some might think this as being an â€Å"over achiever†, but it  shows that you are willing to raise the bar and exceed expectations. You are ready to succeed on this job.â€Å"Where do you see the company heading in the next 5 – 10 years?†Remember the interview question when you are asked, â€Å"wh ere do you see yourself in the next x years?† You are asking the same question about the company, it shows that you are looking for a long term career with the company.â€Å"What is the next step in the hiring process?†Always ask this question even if you know the process already. It shows your eagerness to prepare and it’s the best way to finish the interview.Remember, always have confidence in yourself and put forth your best possible effort. Good luck.

Liberal Democratic Model in the USA Essay Example | Topics and Well Written Essays - 1000 words

Liberal Democratic Model in the USA - Essay Example Liberal Democratic Model - USA There exist different versions of liberal democracy adopted by countries. Using case study, this paper will address the concept of liberal democracy in the United States of America. Freedom of speech, elections, and separation of power, are components of democracy, which will be analyzed using the liberal democratic model to determine how USA embraces liberal democracy. The concept of democracy dates back to Aristotle’s era. He was the first Greek philosopher to explore this concept. Later, Christian thinkers related democracy with the worship of God, that all human beings are equal before God. The American Revolution was first to introduce components of liberal democracy. Slavery and other discriminatory practices were abandoned, as Americans embraced a more popular rule. This marked a new beginning of liberal democracy in America. Today, liberal democracy is associated with the American political philosophy (Vanberg, 2011). Components of libera l democracy are dynamic. For instance, in the 18th Century, liberalism protected citizens from the government. However, in 20th Century people started to consider governments as source of protection from social crimes. In the USA, the human rights activists rely on government authority to develop programs that enhance human rights. The government is no longer a threat to its citizen’s freedom, but a positive force (Neal, Douglas, Simon, and Joseph, 2012). The liberal democratic model encompasses three views, political pluralism, the elitist theory, and the Marxist view of power. As we shall see, political pluralism is deeply rooted in American politics. Pluralism theory holds that multiple groups, and not few individuals, run a country. These groups are; trade unions, environmental groups, and civil rights bodies, among others, which influence a country’s policymaking process. In pluralism, political power is distributed differently among the groups. For example, the C ongress addresses tax issues, the president sends the USA army on missions, the Supreme Court passes the death penalty, and a police officer stops a motorist for over speeding. In the USA, of all the multiple groups, no single elite group dominates. Some of these groups are well funded, organized, and have more influence, while others are not. They also vary in size, are politically autonomous, and exercise their right to participate in the politics. Freedom of speech is an element of democracy, which characterizes a pluralist society. In democratic states, freedom of speech ranks above all liberties. In the US, freedom of speech is provided in the constitution’s First Amendment of the Bills of Rights, and in different state and federal laws. Individuals and organized groups, including the media, are free to air their opinions on political decisions, thus indirectly controlling political leaders. Individuals have the right to gather information and hold meetings. However, in the US, restrictions are put on child pornography, obscenity, and lawless acts, among others. Separation of power is another element of democracy present in a politically pluralist society. In the US, state power is divided into three parts. These are: 1. The legislative power (the Congress) 2. The executive power (the president) 3. The judiciary power (Courts) The US constitution authorizes the legislative to makes law, the executive to enforce law, and the judiciary to interpret law.

Performing Arts Essay Example | Topics and Well Written Essays - 250 words

Performing Arts - Essay Example As opposed to visual art, Music and dance arts are based on making experience, rather than making an object. Because of the ability to create experience, both dance and music are concerned with invoking human engagement to the art being performed. Dance and music enhances performers to be able to engage with the inner lives of their audience, and be able to define the space that exists between the performance and audience (Rudner, 2011). This means that music and performance are effective in combining thoughts, intellectual ideas, and feelings. Therefore, by invoking feelings and emotion, dance and music arts are able to reflect on the actual experience of the original piece of performance. For instance, through a performance that I recently watched, I was able to have a grasp of the Carnaval Music, from Brazil. The Carnaval Music is a Brazilian festival song that I have never listened to or watched. Nevertheless, through the live dance and music performance, I was able to develop and have a clue of the kind of feelings and emotions this song invokes on the Brazilians during their annual festival. Contrastingly, I feel I would not have got this experience if I were to depend on the provisions of visual art. Based on the live performance, I realized that as the way the Carnaval Music dancing is done, the nice and unique sounds and, the voices in the song are so interesting. Conclusively, visual art is lacking in invoking that real or first experience of an art as it is perceived in its

Buyer Behavior Proposal Essay Example | Topics and Well Written Essays - 3250 words

Buyer Behavior Proposal - Essay Example This research aims to evaluate and present the underlying reasons why the people are hooked to play video games. These reasons could be attributed by its ability to allow the players to perform real-life physical movements through using its unique, motion-sensing controllers.The game console is also purposely designed with compelling characters, different opponent as targets and incorporated with various challenges. To make the game more exciting, the players were required to make critical decisions at specific junctures and match a blend of action and strategies in order to win the game or to perceive their primary goals. The innovations of built-in voice technology in the video games such as voice chat and voice command also increased the fascination of the gamers to play even more console games because they could command and control the characters’ actions through dictation or voice-based their strategies. In addition, the voice technology also enables the player to interco nnect with other players and make it more easy and convenient to play as a team. The latter becomes the significant factor to consider video gaming as social and community –driven pastime. The evidence of this claim was proven by the research conducted by the International Digital Software Association in the recent year. The findings revealed that 60% of gamers were playing with friends, 33% were playing with siblings, and 25% were playing with spouses or parents. ... ideo games could be attributed by its ability to allow the players to perform real-life physical movements through using its unique, motion-sensing controllers (Limperos et al, 2011).The game console is also purposely designed with compelling characters, different opponent as targets and incorporated with various challenges. To make the game more exciting, the players were required to make critical decisions at specific junctures and match a blend of action and strategies in order to win the game or to perceive their primary goals (GamePro, 2011). The innovations of built-in voice technology in the video games such as voice chat and voice command also increased the fascination of the gamers to play even more console games because they could command and control the characters’ actions through dictation or voice-based their strategies. In addition, the voice technology also enables the player to interconnect with other players and make it more easy and convenient to play as a te am. The latter becomes the significant factor to consider video gaming as social and community –driven pastime. The evidence of this claim was proven by the research conducted by the International Digital Software Association in the recent year. The findings revealed that 60% of gamers were playing with friends, 33% were playing with siblings, and 25% were playing with spouses or parents (Mangis, 2003, p. 113). Due to the changing pastime or leisure of consumers, the market for digital playground has significantly increased. In 2002, the consumers’ expenditures for gaming had reached up to $ 6.9 billion, placing gaming as the number one industry (Mangis, 2003, p.113). Such in the case in the launching of the Nintendo 3DS in the UK market in 2011. The game console was abruptly sold out some

The Global Justice Concept Essay Example | Topics and Well Written Essays - 1000 words

The Global Justice Concept - Essay Example   The government is grounded on the concepts of fairness, equality, justice, and protection of the people's mutual interests. The government must do its share to ensure the citizens achieve their unique societal goals and objectives. The social contracts, including the United States constitution, reduce or prevent constant wars among individuals and communities. The social contracts ensure everyone will strive to comply with the contracts' provisions of justice for all stakeholders (Souryal 75).  Christian Unity Model  During John Winthrop’s sailing towards the brave new world, the Puritan religion’s Winthrop espoused his fellow ship passengers to become the beacons or guides for all humans everywhere (Gardner 106).   The New World is the current United States of America. Winthrop is a rich land owner and government officer in England. The ship was going to propagate the Christian brand of justice in the New World environment, in the other part of the world. The speech was done during his 1630 trip to New England. Winthrop's speech persuaded his fellow ship travelers to firmly establish the New England society's ecclesiastical (religious) government format.   Under the format, Winthrop convinced his fellow Christian followers to ensure the citizens of the New World will implement all religious policies or concepts. Winthrop insisted his fellow Puritan followers must establish the civil government, not the military government, within the New England community (Gardner 106).

Political socialization Essay Example | Topics and Well Written Essays - 750 words

Political socialization - Essay Example There are many different agents of political socialization, which have various kinds of influences on the people who are exposed to them. The basic understanding of the processes of political socialization could be considered from the point of view of the shaping of individuals’ minds towards certain directions. Some of the agents of political socialization include family, the media, peer influence, school, religious affiliation, geographical factors, environmental factors, and other realities that influence perceptions and attitudes towards tasks (Greenberg 41). Individuals may awaken to political realities in accordance with the general direction provides by the family. Usually, parents or the elderly people in the family teach the younger members of the family about certain political subjects. In most cases, such early contact with political realities eventually affects the manner in which people come to perceive of political matters in their future. Studies have pointed out that family is usually the most important agent of socialization for any individual or a group of individuals. It is therefore important to consider the fact that family affects people and individuals in a very significant way. The media is another most influential agents of political civilization (Greenberg 55). The function of the media as an agent of socialization could be seen in terms of its standard roles, which includes informing, entertaining, and educating. Many people come to learn of political realities through the information they get from the media. The media may have a lot of influence on the attitudes and opinions regarding certain political positions. Generally, the media provides the kind of information that helps people to make decisions regarding political matters. It expands the understanding of people by reporting and analyzing political events, personalities, ideas, and situations. Families and

The Global Justice Concept Essay Example | Topics and Well Written Essays - 1000 words

The Global Justice Concept - Essay Example   The government is grounded on the concepts of fairness, equality, justice, and protection of the people's mutual interests. The government must do its share to ensure the citizens achieve their unique societal goals and objectives. The social contracts, including the United States constitution, reduce or prevent constant wars among individuals and communities. The social contracts ensure everyone will strive to comply with the contracts' provisions of justice for all stakeholders (Souryal 75).  Christian Unity Model  During John Winthrop’s sailing towards the brave new world, the Puritan religion’s Winthrop espoused his fellow ship passengers to become the beacons or guides for all humans everywhere (Gardner 106).   The New World is the current United States of America. Winthrop is a rich land owner and government officer in England. The ship was going to propagate the Christian brand of justice in the New World environment, in the other part of the world. The speech was done during his 1630 trip to New England. Winthrop's speech persuaded his fellow ship travelers to firmly establish the New England society's ecclesiastical (religious) government format.   Under the format, Winthrop convinced his fellow Christian followers to ensure the citizens of the New World will implement all religious policies or concepts. Winthrop insisted his fellow Puritan followers must establish the civil government, not the military government, within the New England community (Gardner 106).

Why should we care about child poverty in the uk Essay

Why should we care about child poverty in the uk - Essay Example According to Burns(2013)â€Å"In terms of local authorities, Tower Hamlets in London had the highest levels of child poverty, with 42% of children growing up in poverty†. Being developed nation child poverty indicates the incompetence and inefficiency of United Kingdom in the eyes of world. As per Save the Children (2012)â€Å"In Britain today there are a shocking 1.6 million children living in severe poverty†. A nation with comprehensive government agenda and public health policy need to give much attention to health and quality of living of young generation in their country. Child poverty in UK also shows the low wages of its citizen. As per BBC(2012)â€Å" A child is considered to be living in poverty if their household income is less than 60% of averages wages†. So child poverty is a matter of significance as it is a call to the nation for the alteration of policies of public health and welfare of a nation. Child poverty in UK is a subject to be pondered about as it is a concern for the future development of the country. Child poverty is a serious factor which afflicts the health and wellbeing of a child. When a child is mentally and physically impoverished, then the education of the child and his personality is in question. According to (Save the children)â€Å"Malnutrition is the underlying cause of at least a fifth of maternal mortality and more than a third of child deaths globally†. The poverty steals away nourishment, health, living status and education from a child. A child without education is a weakest link of a nation, society and family. So child poverty in UK is a serious issue. As per Barnardos(2013) â€Å"There are currently 3.6 million children living in poverty in the UK†. Child poverty is a shame on the economic status of a nation. If a child is not protected by government, then the country has no authentic responsibility towards its nation.

History of Modern Painting Essay Example for Free

History of Modern Painting Essay The rise in popularity of primitivism can be united with two other prevalent forces in Europe during the late 19th century, theology and industrialization. Naturally dissatisfaction with European life increased, steeped in centuries of monarchies, wars, feudal wars, and multiple revolutions. Christ symbols, towering church steeples, and scads of spiritually historical iconography permeated nearly all of the Europe, even while its principles waned. Meanwhile, Europe began to feel the effects of its going industrial centers. In the 1860s, Paris radically rejuvenated itself under Napoleon III and Haussmann’s city restructuring. Apartments, streets, transportation, and commerce were all restructured, becoming new, uniform, sleek, and systemized. Conditionally, primitivism is understood as the ‘other’ through Western perception. This implies that outsiders to Europe are different inherently, and deserve special attention. While Europe idolizes themes of cleanliness, efficiency, and puritan values, the ‘other’ offered an escape into a world that was perceived as exotic, mystically spiritual, and entirely natural. In â€Å"Avant-Garde and Kitsch,† Clement Greenberg says that avant-garde criticism â€Å"has not confronted our present society with timeless utopias, but has soberly examined . . . the forms that lie at the heart of every society. † Vincent Van Gogh, in an attempt to recover simplified realism, focused on less urban subjects. He moved to south France and began painting provincial scenes using thick impasto paint application. Paul Gauguin joined Van Gogh to establish the Studio of the South in Arles in 1988; however, even this is not removed enough from modern Western values. Gauguin had â€Å"studied medieval art (sculpture, tapestries, and stained glass), Primitive woodcuts, and certain types of exotic art which he had seen at the World’s Fair of 1889. † Comparatively, the Western projection of art appeared to him dystopic, and he sought renewal in submersing himself in Tahitian culture. Warily, Gauguin traveled to a country under French rule at the time, guaranteeing him ‘safe’ primitivism than un-Colonized areas. In Tahiti, Gauguin painted with no shaded areas of depth and rounded, blunt features, loose applications of representative color, as seen Maternite II. All this, added with mythical looking mist and bare women give a sense of pastoral serenity of antiquity, while also remaining distinctly different than the European spectator who enjoyed the painting. The women are all dark-skinned and blissfully exposed, while engaging the viewing to partake of the serenity of the scene. Gauguin used Primitive representative techniques, by favoring simplified, unenlightened forms or expression. As Imperialism extended the relations between Europe and civilizations that were previously untouched by European ideology. Simplified, organic forms of nature and natural life were fluidly exposed to European culture, including Gauguin’s paintings. It was completely antithetical to anything appreciated in the West in form, staging, or perspective. Another feature of Westerners embracing primitivism can be found in Samuel Butler’s novel Erewhon. In the utopia/dystopia world of Erewhon there is a complete absence of machines, simply because any variety of them could prove potentially dangerous. This novel was published at a time when industrialized nations began relying more on machines in industry, and features an extreme alternative that demonstrates the allure of the Primitive who live the ‘other’ lifestyle. Those who see modern Western life as a dystopia can find its ultra alternative in the Primitive. Thus artists flee for simpler, idyllic or virginal locals, consequently implying that something is inherently wrong with the Europe, its industry, theology, and ideology. References: Greenberg, Clement. Art and Culture: Critical Essays. Boston: Beacon Press, 1971. Read, Herbert. A Concise History of Modern Painting. New York: Frederick A. Praeger, Inc. , 1957. Schwartz, Robert . â€Å"France in the Age of Les Miserables. † Mount Holyoke College. 4/19/2009 http://www. mtholyoke. edu/courses/rschwart/hist255-s01/mapping-paris/Haussmann. html.

Differences Between Puritanism And Franklins Deist Views Religion Essay

Differences Between Puritanism And Franklins Deist Views Religion Essay In the mid to late 17th century, New England settlers were attempting to break away from Britain and begin a new society. They wanted to reinvent their own culture, govern themselves, and begin what they hoped would one day become a prosperous nation. One thing they wanted to have the liberty of practicing was religion, and having the choice of which particular religions they wished to follow. Puritanism and Deism were two different religions that were practiced in 17th century New England, and the differences between them sometimes were grounds for confrontations and conflict. The Puritan standpoint depicted in the works of John Winthrop, Michael Wigglesworth, John Dane, and Mary Rowlandson, and the Deist views of Benjamin Franklin differed in how they viewed their respective Gods, the way in which He created human beings, the view of life after death, and how God interacted in their everyday lives, while also holding the similar belief that God created everything in the universe wi th a purpose. The first difference between Puritanism and Franklins Deist views can be analyzed through their various views on how God created each individual human being. Puritans held the belief that all humans were inherently evil, so to speak, and that no one was worthy of eternal salvation from God. This view can also be called original sin, and the only way that Puritans could begin to fathom being rewarded through salvation was by living for the glory of God and serving Him in everything they do. In a word, Puritans held the belief that humans were not created equal, and certain individuals were destined for heaven, while others were not to be as fortunate. On the other hand, Deists were strong believers in the concept that every individual was created equal. In Benjamin Franklins piece entitled A Dissertation on Liberty and Necessity, Pleasure and Pain he writes, If He is all-powerful, there can be nothing either existing or acting in the Universe against or without his Consent; and what H e consents to must be good, because He is good; therefore Evil doth not exist (Franklin, 26). This statement shows Franklins view of our Creator, which is the belief that no evil existed in the world, so humans were not created with the notion that they are unworthy and undeserving of Gods grace. Franklin goes on to say, And therefore every Creature must be equally esteemd by the Creator (Franklin, 27). According to Deists, their God was not a biased God, and every human was created equal, with no one having a better chance to make it to heaven than others. The Puritan and Deist views on afterlife are also an area where these two religions are not in sync with one another. Puritans believed in the concept of predestination, meaning that it was determined whether one was going to spend afterlife in heaven or hell at the time of their creation. In Day of Doom, Michael Wigglesworth, a minister in Massachusetts during the 17th century, explains how there will come a day when Christ returns to earth to judge who will be destined for heaven or doomed to hell. He writes that Christ explains to those who are being sent to hell deserve their eternal punishment, despite the fact that it was a foregone conclusion due to the fact that it had been predetermined. He also explains that in order to accept the offer of Gods salvation, one must be able to comprehend the meaning of such an offer. This puts certain members of society at an obvious advantage over others. For example, a middle-aged white male who has had some degree of education would surely have a greater understanding of the Bible than a new born baby would. A baby lacks the mental capacity to understand simple terms such as Mommy and Daddy, so attempting to gain an understanding of something as complex and powerful as the Bible would be far outside the realm of possibility. Due to this fact, babies fall into the category of those who are predestined to hell, an assumption that is sickening to think about. Deism is based on the grounds that the concept of afterlife does not exist. This view is mainly based on another belief that the Deist Franklin holds, which is pain and pleasure are always in perfect balance with each other throughout ones life. Every pleasure someone experiences will be followed by a pain of the same magnitude, and vice versa. Since there is no possibility of experiencing an excess of either pain or pleasure, then an afterlife would have no effect on a person because they would not be able to experience the immense joys of heaven or the pain and s uffering that is to be experienced in hell. Another difference among these two religions is the ways in how they view God interacting in everyday life. Both religions have stances on the role God plays in each persons life, however, they are quite different. On the Puritan side, their stands the belief that God tests individuals through trials and tribulations. By doing this, Puritans believe that God is showing that he loves them and cares for them. In a piece entitled A Narrative of the Captivity and Restoration of Mrs. Mary Rowlandson, Rowlandson writes, Affliction I wanted, and Affliction I had, full measure, (I thought) pressed down and running over; yet I see when God calls a person to any thing, and through never so many difficulties, yet he is fully able to carry them through, and make them see and say they have been gainers thereby (Rowlandson, 20). Rowlandson experienced many hardships in her life, such as enduring a raid by a group of Indians, and even having to deal with the deaths of her children. However, Rowland son knew that this was only happening because her tough love God was only testing her ability to cope with these tragic events. She believes if she puts all her trust in God, then she will have the strength to overcome these obstacles and be a stronger person by it. On the other side of the spectrum, Deists believe that no evil actions can be done by God, and that because of this, God will not test humans by making them suffer through pain and sorrow. An all-powerful God is also an all-good God, and whatever is done by Him must be good. Franklin writes, For whatever an infinitely good God hath wise Ends in suffering to be, must be good, is thereby made good, and cannot be otherwise (Franklin, 26-27). According to Franklin, it is not possible for God to put one through pain and suffering, because these are evil things, and whatever God does must be good. This point relates back to the pain versus pleasure concept. Since pain and pleasure are always in balance throughout ones life, th ere is no way that one would suffer through these so called trials and tribulations that the Puritans believe in. The excess of pain that is surely to result from this is something that the Deists simply do not believe in. One of the few similarities between Puritanism and Franklins Deism was the belief they shared in that God created the world and universe, and that everything that He put on this earth was here for a reason. Puritans believed that God created the universe, and he held a more active role in the day-to-day lives of humans. Franklin also believed God indeed created the universe and everything it encompasses, but God was more distant from his creatures and that He did not intervene with peoples lives. Both Puritans and Deists also believed God had a reason for creating everything and everyone that is on this earth. They learned not to question the actions of God, because they knew Him to be an all-powerful and all-knowing God. Puritanism and Deism were two of the main religions practiced in 17th century New England, yet they clearly had their differences in beliefs in how God interacted with His world. The Puritan views captured by the works of Winthrop, Wigglesworth, Dane, and Rowlandson emphasized a strict following of the Bible and serving Him in everything you do. On the other hand, Franklins Deist belief was that God was more distant from the goings on of the everyday lives of human beings. He held a more loosely interpreted understanding of the Bible, yet still believed that as humans, you were still dependent upon God. One belief that was common to Puritanism and Deism was that God had an intended purpose behind everything he put on earth, and followers of both of these religions learned not to question His actions. The freedom to practice religion was one of the principles this country was founded on, and the practice of Puritanism and Deism during 17th century New England was an influential period that eventually helped lead to declaring independence from Great Britain.

The Portrayal of Women in American Literature Essay -- Papers Essays

The Portrayal of Women in American Literature Throughout American Literature, women have been depicted in many different ways. The portrayal of women in American Literature is often influenced by an author's personal experience or a frequent societal stereotype of women and their position. Often times, male authors interpret society’s views of women in a completely different nature than a female author would. While F. Scott Fitzgerald may represent his main female character as a victim in the 1920’s, Zora Neale Hurston portrays hers as a strong, free-spirited, and independent woman only a decade later in the 1930’s. In F. Scott Fitzgerald's, The Great Gatsby, the main female character, Daisy Buchanan, is portrayed by, Nick, the narrator, only by her superficial qualities. â€Å"Guided only by Nick’s limited view of her, readers often judge Daisy solely on the basis of her superficial qualities† (Fryer 43). What the reader sees through the eyes of Nick only appears as a woman whose impatience and desire for wealth and luxury cost her the love of her life, Gatsby. Nick’s narrow perception does not allow one to see that â€Å"†¦[Daisy’s] silly manner conceals a woman of feeling or that her final ‘irresponsibility’ towards Gatsby stems from an acute sense of responsibility towards herself† and that Nick â€Å"†¦clearly does not understand what motivates her† (Fryer 43). One can easily view Daisy as a victim. Fitzgerald distinctly exposes Daisy’s need for stability, which, according to Fitzgerald or perhaps the mentality of the time period, can only be found in a man. â€Å"Her need for stability was immediate, and she attempted to satisfy that need through something tangible, something close at hand† (Fryer 51). This â€Å"need† that Fitzg... ...en as one. Bibliography: Works Cited Fryer, Sarah Beebe. Fitzgerald’s New Women: Harbingers of Change. Eds. Jackson R. Bryer, A. Walton Litz, and Linda Wagner. Studies in Modern Literature, No. 86. Ann Arbor, Michigan: U-M-I Research Press, 1988. 43, 51, 54-55. Gladstein, Mimi Reisel. The Indestructible Women in Faulker, Hemingway, and Steinbeck. Eds. A. Walton Litz, Thomas C. Moser, and Linda Wagner. Studies In Modern Literature, No. 45. Ann Arbor, Michigan: U-M-I Research Press, 1986. 57-58, 86-89. Goodman, Susan. Edith Wharton’s Women: Friends & Rivals. Hanover: University Press of New England, 1990. 72-75. Peters, Pearlie Mae Fisher. The Assertive Women in Zora Neale Hurston’s Fiction, Folklore, and Drama. Ed. Graham Russell Hodges. New York, New York: Garland Publishing Inc., 1998. 132, 139, 141, 143.

Border Music by Robert James Waller :: essays research papers

Border Music by Robert James Waller 1.) Title: Boarder Music Published: Warner Books Inc. Author: Robert James Waller Where book was acquired: WBHS Library 2.) What type of book: Fiction 3.) Characters: 1986 1.) Jack Carmine- Is a 48-year-old man who lives an independent life style. Everything he does is a spur of the moment thing. He works all the time, and his jobs are as unpredictable as he is. He originally is from Alpine Texas, but he goes north for the summer. All he wants is to live his life the best he can, and do as much as he can. He also wants to keep Linda with him. 2.) Linda Lobo- She is a 37-year-old single woman with a four-year-old daughter. She was married twice, and both failed to last. She was a dancer at a nightclub in Minnesota, but she is from Iowa. She wants to find a man that will be faithful to her, and support her and her daughter. 3.) Sara Margaret- She is Linda’s four-year-old daughter who lives with Linda’s mother. She gets to be very fond of Jack, but is too young to understand what is going on around her. 4.) Earl- He is Jack’s best friend and houseguest. When Jack is gone, Earl lives in his house for him, and takes care of the farm. He becomes good friends with Sara Margaret, and Linda. He just wants to live his life like any other hard working man. 1993 5.) Vaughn Rhomer- He is Jack’s uncle in his early 60’s. He loves army trinkets and anything to do with the Vietnam War. He worked in the produce section of a grocery store for his whole life, and his son, Nathan, was ashamed of him for this. He lost his nagging wife, Marjorie, a few years earlier, and just wants to finds someone to live the rest of his life with. 6.) Marjorie Rhomer- She was Vaughn’s wife, and was very cranky and bossy. She disliked Jack very much, and didn’t want anything to do with him. All she ever wanted was for her son, Nathan, to never meet Jack. 4.) Two main conflicts: 1.) Jack vs. Self. Jack had episodes, where he couldn’t control what he was doing. He would be back in Vietnam with the other soldiers, and he would relive the day his friends died. He had to over come this, by becoming stronger. When he first started to be with Linda they didn’t happen, but as they grew apart, the episodes became more frequent.

Course Work Essay

Choose a type of advertisement (newspaper, magazine, outdoor, radio, Internet, and so on) to research, and then answer the following questions. a. Find the Web site for a company that sells this type of advertisement (such as newspaper, magazine, outdoor, radio, Internet, or another type of ad). What is this company’s name? (0. 5 points) Google adwords. b. Describe at least one type of advertisement you can purchase from this company, including any details about the size, length, color, or other features of the advertisement. (2-6 sentences. . 0 points) You can buy online advertisement. You can do a couple of sentences. It is pay per click. c. How much does this type of advertisement cost? (1-2 sentences. 1. 0 points) It will cost around 16 cents per click d. Do you think this type of advertisement would be effective for your company? Why or why not? (2-5 sentences. 2. 0 points) No I don’t. The amount of people who actually clicks it would be low and the amount who buy are lower. 5. Choose a different type of advertisement to research, and then answer the following questions. . Find the Web site for a company that sells this type of advertisement (such as newspaper, magazine, outdoor, radio, Internet, or another type of ad). What is this company’s name? (0. 5 points) Yuma sun b. Describe at least one type of advertisement you can purchase from this company, including any details about the size, length, color, or other features of the advertisement. (2-6 sentences. 2. 0 points) They have newspaper ads and you get photos and words c. How much does this type of advertisement cost? 1-2 sentences. 1. 0 points) it cost 22 dollars. d. Do you think this type of advertisement would be effective for your company? Why or why not? (2-5 sentences. 2. 0 points) Yes a lot of people like to support local efforts. 6. Describe at least 2 features of your product or service. (2-4 sentences. 2. 0 points) We create fun and immersive games. Inexpensive and high quality. 7. Describe at least 2 benefits of your product or service. (2-4 sentences. 2. 0 points) It will allow you to spend hours in one game.

People Moving

First, Jobs is the first reason according to the national statistic in Venezuela for moving because some people try earn more money or make a new business in order to get best economic benefits for their families. Moving for Jobs is a good situation for your family if you want to learn about different culture. Other people move to other place to leave poverty behind, while others seek better Jobs opportunities. Second, Safety Is a good reason for people to move to other place because some ties has a lot of problems on their neighborhood Like crime, kidnapping, and drugs.Crime rates across the cities could be the most important fact that people consider to move to other place. Many people relocate for safety reasons connected to their families or quality of life. People also move to a new area to start over or move to a different country that can provide you a safety place to live. Third, Education is an important reason to move because people like the best options to choose in educat ion for their families. Many student when they finished high school leave to other city, state or country in order to get better skills in the best universities.This could happened because not all the college or universities have a lot of diversity of careers. Other cities or countries are attired with a huge range of educational opportunities or no matter what, students can get themselves enrolled In any of them In accordance with their preference levels. People will be moving every time. Economic reasons have always been among the main reasons to move. Life in poverty ND despair often forces people to search for a better life.Some people give high emphasis on high standard of living. It is often seen that parents send their children abroad to attain a better lifestyle. By Vicky-Rica 11/06/2014 Second, Safety is a good reason for people to move to other place because some cities has a lot of problems on their neighborhood like crime, kidnapping, and drugs. Opportunities or no matte r what, students can get themselves enrolled in any of them in accordance with their preference levels. People will be moving every time.

Stop motivating your employees Research Paper Example | Topics and Well Written Essays - 1000 words

Stop motivating your employees - Research Paper Example When employees are recognized for their distinctive associations, the motivation premise will set in easily. This helps them to grow beyond a certain point and get encouraged all the same. Nearly each and every employee has a characteristic of their own which needs to be appreciated within the domains of an organization. This can be discerned through meeting employees who stand a chance to get recruited within the domains of an organization. What this implies is the fact that these potential employees are asked for certain questions which suggest for their motivation levels. If they are de-motivated then this is a good time to know why this is the case (Robbins et al., 2008). If they are encouraged properly, they shall find a way to get motivated because it is every organization’s priority number one. There cannot be any two opinions about new employees who should be motivated enough to run the reigns of an organization. When strong relations are built with employees, they bec ome motivated to carry out their respective tasks. If these relations turn into positive ones, there would be more delight amongst the employees and they will always appreciate the organization for all its efforts, endeavors and undertakings (Sirota et al., 2006). It will essentially stop de-motivating the employees who are proactively looking for a way through which they can learn new avenues and seek novel grounds as far as their working domains are concerned. Hence it is a good measure if the de-motivation comes to a halt immediately, whereby there is more room to grow and develop for the employees and workers to boost the business in the real sense of the word. Another way through which de-motivation can be avoided within employees is to set individual goals for them so that they achieve them without much difficulty. It makes their tasks cut out and they know exactly what is required of them from an organizational standpoint. When the employees have hard specific and achievable goals up their sleeves, they will always remains motivated enough to come back to work day in and day out. They will know exactly what is required of them and what resources they must employ to attain their respective results (Sirota et al., 2006). This is a very significant aspect of learning new methodologies while remaining motivated all this while. What is even more necessary is the fact that employees must always know that whatever they are trying their hands at is achievable right from the outset. This shall shape up their actions and tell them exactly how they are going along with their respective work domains (Robbins et al., 2008). If they believe they cannot achieve these tasks, then there is bound to be more de-motivated existent within their ranks. Providing feedback on employees’ performance is one of the few ways through which their work regimes get measured. This could either be done in an annual feedback session or through semi-annual programs (Robbins et al., 2008). The need is to tell the employees exactly where they stand and what more they can do in the future. It shall always motivate the employees because their respective domains mean that the business will start to prosper (Sirota et al., 2

Industrial Organization Economics Essay Example | Topics and Well Written Essays - 2000 words

Industrial Organization Economics - Essay Example Globalization has led to opening up of borders to facilitate trade. Those countries and companies that are ahead in the game realize the benefits compared to the laggards. Some of the strategies that nations have adopted to neutralize the effects of competition arising from globalization include creating barriers to entry, strategic entry deterrence as well as mergers and acquisitions. The rest of the paper will outline how the three factors influence industrial organizations as well as their impacts. It will achieve it by discussing three newspaper articles on the same subject. In an article by Gelles (March 12, 2015) in the New York Times titled, "Uncertainty weighs on Endo’s higher bid for Salix Pharmaceuticals† confirms the competitiveness of merger and acquisition. The article talks about the competition existing between Endo International and Valeant Pharmaceutical over who acquires Salix Pharmaceuticals. Endo has offered $ 175 per share, compared to $ 158 per share that Valeant offers (Gelles2015). It implies that the company that offers a higher bid per share may acquire the parent company and expand the operations. However, many factors hinder the merger and acquisition. These factors are related to policy issues. The board of the parent company has to agree to the offer because the deal will be binding to all the stakeholders including shareholders of the acquired company. In this article, people learn many issues regarding the topic or merger and acquisition. It is contrary to earlier knowledge that acquisition or merger was an arran gement of two companies; this article provides evidence of a third party. Third parties can come in if they offer a higher bid than what others offer. Endo offered a higher bid than what Salix had anticipated, which gives it a greater chance of acquiring the new investment or the company (Gelles 2015). It is a new scenario rarely experienced among accompanies. In the article by

Internet Marketing Essay Example | Topics and Well Written Essays - 1000 words

Internet Marketing - Essay Example There is no way I am not taking advantage of this new offer not in a million years and since the offer has a limited timeline, there is no time to shower. Even if I wanted to shower, I have no bath wash and I have to remember to pick that up after the coffee. Since the coffee shop is only a few blocks from my house, I just leave in my sweats and hope to not be late. On my way out I grab something I never leave the house without (besides my smartphone that is) and this is the google glass. The google glass is the best invention so far and I adore them. I have several reasons for that the first being that I get to take photos and record videos of funny occurrences and events on my way to the coffee shop without attracting the attention of people and hence little chances of being caught doing so. These pictures and videos I later share with my friends on facebook and instagram and we have a laugh about. It is also easier for me to get directions from my google glass and especially when my hands are full like they are about to be once I get my steaming hot coffee and free donut. Believe or not I actually work and not spend all my time playing with my tech toys or on social media. I therefore catch up with my work as I walk along the streets shopping, when waiting to meet my friends or potential clients or investors physically among other times. I ask my google glass to tell me how long it will take me to reach the coffee shop and it displays 3 min. In three minutes I will have gone through the urgent emails that I see are notified and alerting me as urgent. Flipping through this image without actually failing to continue walking is the best thing ever as I get to multitask while walking the streets without safety fear. A text message from my phone interrupts my email reading and it is reminder that I have arrived at the coffee house. This text message alert on my location is another great invention for the

Participatory model in leading change Essay Example | Topics and Well Written Essays - 500 words

Participatory model in leading change - Essay Example Zink et al. (2008) found that failures result from the lack of planning for change management. Better results could be achieved from planning for comprehensive change management. The use of comprehensive change management allows overcome â€Å"lack of integration.† In order to achieve this, the relationship between policy and strategy has to be achieved, followed by logical fit between individual concepts. The participative approach allows planning for comprehensive change management. A comparison of participatory and autocratic leadership styles has been illustrated in table below. The comparison of advantages and disadvantages of both leadership styles indicate that participatory leadership could produce better results in the management of organizational change. Organizational change is a complex process, and the participatory style can enhance the change management process. Uhl-Bien (2006) argues that participation allows a relational leadership. This style of leadership allows focus on identification of individual attributes of individuals for engaging in relationships. The process views leadership as a process of social construction. According to Cummings and Worley (2008), a thorough diagnosis is required to reveal the causes of problems, or identify opportunities for development. There is complexity in change that could range from relatively simple processes to small workgroup for transformation of strategies and features of design for the whole organization. An overview of change management activities has been illustrated in the figure above. A critical issue is that people and organizations seek to preserve the status quo, and are willing to change only when there are compelling reasons for doing so. Creating a vision for change is aligned with leadership. The vision provides a purpose and reason for change,

Wars Essay Example | Topics and Well Written Essays - 1000 words

Wars - Essay Example tion of the US to Somali, though there is no clear evidence of the fact that the terrorist organizations responsible for the biggest world terrorist acts take their places in either of the countries. On the contrary, the intervention to these countries has caused chaos and disorder. This statement can possibly be denied by the explanation that the war was not the absolutely desirable way out to stabilize situation in the country, and was actually aimed at creating new society with democratic values, but the fact that presence of the terrorist organizations was only suspicion, and it is yet not understood, after so many years of war, whether this war was the best solution for the problems which existed between the two countries. It has caused deaths of thousands people of the common population but has not yet reached its goal of destroying terrorist groups. Thus, suspicion is not enough to start and hold wars. Thus, we come to another argument against wars – innocent people mos tly become the victims of the political games, which often turn into wars. Modern times represent us with the new kinds of wars, which countries and peoples can have against each other, starting from physical (military), and ending with the informational and oil (gas) wars. The issue of the innocent people is more related to the fact when one speaks about military actions. ‘While the image of bombers flying over Afghanistan and bombing a people whose average lifespan is about 45 years of age and who are suffering terrible deprivation already -- not least due to the Taliban, which the U.S. helped create and empower -- is horrifying enough, it is important to realize that death and deprivation come in many forms. Even without widespread bombing, if the threat to attack the civilian population or outright coercion of other countries leads to curtailment of food aid to Afghanistan, the ensuing starvation could kill a million or more Afghans by mid-winter. Is this the appropriate response to

Dont Actually Use This Crap Essay Example for Free

Dont Actually Use This Crap Essay I have decided to research and discuss how we can use heritage to build a nation in order to promote our understanding of a common humanity. In order to discuss and debate the abovementioned question we need to understand some key phrases in the question. In my opinion, that would include the following key concepts, namely; * heritage, * nation and * a common humanity. South Africa has come from a turbulent past where terms such as heritage, nation building and a common humanity meant different things to various population groups and realistically these concepts were worlds apart for the majority of South Africans. In order to achieve a common humanity, we need to respect all the cultures and religions within our country. People learn and are influenced by the place and the people around them. In a country like South Africa many people have learned from stories told to them. These stories carry information and ideas about life and living and shared customs, traditions and memories from parents to children. A persons heritage is made up of the practices, and traditions that are passed on from parents to children. Heritage is also about what has been passed on from the family, community and place where people have been raised. For example a person may have grown up in a family of medical professionals or in a proudly Zulu family where the old customs are still followed. This is part of their heritage. People also have a national heritage. A person who was born in South Africa has a South African heritage. This also means they have an African heritage because they were born on this continent. There are many South Africans who do not know what our Coat of Arms represents or the meaning of our flag and anthem. In order to be a truly successful nation we need to become more aware of these national symbols. If we achieve this it will contribute to a more powerful form of nation-building. In countries with a huge variety of cultural, ethnic, racial, religious and other social identities, nation-building is a big challenge. This challenge has led governments to take numerous steps to create a peaceful and workable country. In Africa the situation is made more difficult by the fact that there are many identities and cultures. Mandaza describes such states as nation-states-in-the-making, which are characterised by a lack of essence, weakness and dependency. I think that the role of the curriculum in schools plays an essential role in promoting an understanding of a common humanity in all young people. Researchers often make reference to the neglected role of the history curriculum in the debate on nation-building and the process of forging general citizenship in Africa. In this context, the concept curriculum is understood from many people to be the point of view of the political party in power. The curriculum emerges directly from society and is an ideological tool as well as a vehicle of social change driven by the dominant social group. As such, it plays a central role in the development and reproduction of society over time and geographical area. Seen from this perspective, it is no wonder that the curriculum is driven by political regimes in an endeavour to promote common values and form a particular type of citizen. We most certainly can, but it takes a lot of hard work. Each of our many cultures must get a little space in the sun. What we must also realise though is that some cultures are very different from others and that some people might find the things we may want to defend offensive. The question we should ask is whether our practices are more likely to cause division and friction, or whether it is going to bring people of different cultures together. What we should perhaps work on is getting our country to a point where there is loyalty to the flag no matter what. We must be able to really be proud of our achievements as a nation, and not vote people into office that will embarrass us. If we can all stand behind the flag, I think it will be one thing that can unite us. Look what the Rugby World Cups and the recent 2010 Soccer World Cup did for our nation. The whole nation standing for a common cause and goal. There was a real sense of nation-building. Culture is not something you are born with. It is learned from family, school, religious teachings, television and media and the government of a country. Advertisements, magazines and movies are also powerful guides. For example American music videos promote a certain style of dress, values, expression and attitude for young people. Many young people like the cool speak of American pop music rather than talking in their home language. Schools and religious organisations also play a big role. Religion has many rituals that symbolise belonging to a particular culture. South Africa has been called the rainbow nation because it has so many cultural practices. Cultural practices are how we talk and behave, the ways in which we pray, the special things we do when we have festivals, births and deaths. We have groups with different languages, religions, race, customs and traditions e. . Zulu, Ndebele, Khoisan, Hindu, Muslim and Afrikaner people. All of these people are united by being South African and all of their ways of life form part of our country’s identity and culture. It is important to promote and be proud of our South African culture and identity. This helps South Africans to understand and respect each other and to learn from each other’s cultural practices. This is part of the healing that demo cracy has brought after culture was used to divide South Africans in the past. For this reason the government has a project called â€Å"Proudly South African† that encourages South Africans to value each other and the country. The past is all around us. We live our lives against a rich backdrop of historic buildings, landscapes and other physical survivals of our past. But the historic environment is more than just a matter of material remains. It is central to how we see ourselves and to our identity as individuals, communities and as a nation. It is a physical record of what our country is and how it came to be. Building materials and styles can define region’s localities and communities. Historic landscapes or iconic buildings can become a focus of community identity and pride. At a more local level a historic church or park can help define a neighbourhood and create a sense of identity and belonging. The importance that we attach to our ‘heritage’ is growing each year, and that is why events such as Heritage Day are important in enabling people to value and appreciate their local, regional and national heritage. I encourage people of all ages to take this opportunity to visit, tour and experience the buildings and streets on your doorstep and learn a little about the rich heritage of the region in which you live. Port Elizabeth and the Eastern Cape is full of heritage. Nation building enables history to be rewritten, and the apartheid legacy of devaluing and erasing the heritage of black South Africans from the consciousness of the nation to be reversed, facilitating healing and further weakening the feelings of â€Å"better† citizenship of one population group over the other. Attempts to reverse this and give back pride to the African, Indian and Coloured South Africans receive support from many people. This includes government efforts to teach children about African heroes and Africa’s contributions to world history and culture. Nation building is necessary to build trust, which is directly linked with stronger economic performance. If all South Africans were passionate and believed in each other and were not divided on many issues as we are, our country would perform better financially and this would improve international investments and job opportunities. We (South Africans) need to develop the same patriotism and passion that the Americans show to their flag and anthem. We can continue to rebuild our nation with our heritage by raising awareness. There are a lot of South Africans who do not know anything about the Heritage of our country, therefore, by having exhibitions, distributing leaflets, organising work groups (community and schools), quarterly newsletters distributed within the community, media exposure or maybe even raising awareness by means of radio shows , talks and shows, we can continue to build our nation. Only when all Africans own and cherish their cultural heritage, when they identify and embrace the majesty of Mapungubwe, when they speak and learn through their languages and can therefore dream, sing and dance in their own languages, shall we see rapid social economic development of the people of Africa. A nation needs a history. History buys you time to get rid of emotional responses and see things rationally. The English civil war, for example, has taught people of Royalist descent that a ruler who leeches the country for his/her personal benefits shouldnt be tolerated. On the other hand, descendants of Parliamentarians can see that its not enough just to chop off a bad kings head. You need something good to replace him with. England had eleven years of misery after beheading Charles 1, and couldnt wait to get another king. Nobody could understand that at the time because they were emotionally involved with one side or the other. It took time for both sides to overcome the hurts and prejudices, and to understand what happened, but eventually, they grew as a nation from the lessons learned. Heroes fall into two categories. They can either be people of great achievement (like Newton or Darwin) or they can reflect some aspect of national character (like Robin Hood or Scotlands William Wallace). Heroes are people that kids can look up to, people who inspire kids to achieve something, and that all helps to form a single national identity. A common identity the need to preserve it, promote it and keep it alive is a struggle of both individuals and many nations. Your identity is not only a current thing. It is originates from and is dependent upon the sum-total of your cultural heritage. All the things that your ancestors have done on the cultural front, i. e. their language, dances, rituals, dress, food and all that, contribute towards your present identity. As a young South African I feel that the youth of today need to learn and understand the events of the past so we can understand how to move forward in the best interests of all South Africans. I consider it essential for our future that we all stand behind a common identity namely our flag and anthem. Nation building is important and imperative to create a feeling of belonging and with it accountability and responsible behaviour. Efforts must be made to ensure that all cultures are respected and equal citizenship for all guaranteed. This is important because for centuries the dominant people in power aimed to diminish all culture and history of certain cultures and religions. This â€Å"past† obviously did not use heritage to build a nation in order to promote our understanding of a common humanity.

Development of an IMC Plan

Development of an IMC Plan Executive summary:- This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. The various sub topics which I have consider for making IMC PLAN for washing machine are situational analysis, determine a problem or opportunity , determine the budget and develop IMC strategies . Objectives:- the objective of this term paper is as follows :- To understand the concept of IMC. To analyze to how important an IMC is for making a brand. To understand that how various message can be send to various audience. To understand how various promotional activities can come out from IMC. IMC is about integrating the customer into the company: Its not about putting widgets or services in the marketplace based on what you think customers need. Instead, it is becoming a responsive organization driven by consumer insights that knows its customers wishes, wants, needs and desires and then creating products and services to fill those needs. IMC argues you need to get to know the customer better than your competitors, and maybe even better than they know themselves. A true IMC company is closer to the customer, and would never be nervous or ashamed to have one sit in on a strategic marketing meeting—a true IMC company has the best interests of its customers in mind. INTEGRATED MARKETING COMMUNICATION Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as well call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time. As a marketing strategy, Integrated Marketing is closely related to and inter-dependent with Integrated Marketing Communications (IMC). Indeed, many observers use the term integrated marketing when they probably mean integrated marketing communications. Whereas IMC aims to ensure consistency of message and the complementary use of media, integrated marketing is concerned with the alignment and focus of the whole organisation. Schultz and Kitchen (2000) identified four stages of IMC concluding with an integrated value-based model. According to this interpretation, as the organisation becomes more committed to achieving consistency and differentiation across all customer contact points the business management challenge moves from marketing and marketing communication to the whole organisation, requiring a cultural and systemic infrastructure for integration. This in turn calls on new practices and higher-order levels of organisation management. For example, at this point IMC and CRM are effectively merged. As I am doing the IMC plan for tooth brush it is very essential for me to view the situational analysis: My products will mainly target the kids in which I think is a very large scope for the tooth brush industry and I want to grab that opportunity. Name of the tooth brush:- SHEILD TOOTH BRUSH Brand vision: To be the catalyst of change for younger generation and to create a brand inspiring innovation and to see SHEILD in the hands of 70% of our target market after 5 years. BIG IDEA: â€Å"Brighten Up The Tooth Brushing Experience† Campaign Idea 1 : Its not a Compulsion. Its an Adventure!! Campaign Idea 2 : Watch Your Mouth. Campaign Idea 3 : Good Brushing Now Means More Teeth later. Campaign Idea 4: Rediscovering Fun! Communication Channel Strategy: Buzz or street marketing Awake TV, Print Interactive website Prompt Point-of-sale activities, Sales promotion. My focus : SHEILD, which is an unattractive toothbrush, we propose a plan to revitalize the brushing experience for kids. Target market : Aimed at children from age 5 to 10 Colgate, Oral B are the two major players advertising their messages. SHIELD is one of the local companies of Jammu and Kashmir, which is manufacturing distributing toothbrushes for kids. They are not at all considering the kids market segment as distinct and have not come up with a separate communication campaign for kids yet AIM : To generate trial, achieve 40% purchase rate and become most preferred local brand in kids segment. OBJEVTIVE: To build an image of SHEILD as adventurous and exciting, create awareness about our presence and inform about the features and benefits of SHEILD. Single idea : â€Å" Tooth brushing is not a compulsion, its an adventure†. Proposed Essence : changing the way you brush. Forever! SHEILDS SITUATION ANALYSIS Product Attribute: A toothbrush with a small head and soft bristles having rubber feet at the bottom enabling it to stand. Pricing: Rs.40 Distribution : Distributed in Jammu and Kashmir wholesalers and retailers. Promotion: We will offer trade incentives/ promotions in the form of gifts and discounts but on occasional basis. CURRENT TARGET MARKET FOR MY PRODUCT: Target market approach: Kids 5-10 years Product positioning: The product gives a better SMILE Attitudes: Mostly people are not aware of the fact that SHIELDS toothbrush range also has toothbrushes for children and those who do know dont find it appealing enough as compared to imported brands. CUSTOMERS: Due to increased level of awareness, parents care more about their childrens teeth. Previously consumer didnt have much knowledge about toothbrush functions and benefits. Consumers used to purchase toothbrushes without much information about the product. They dont have good quality perception of local products. MARKET SEGMENTATION : GEOGRAPHIC: All the cities which include both Jammu and Kashmir. DEMOGRAPHICS: Gender: Both male and female. SEC: Both low class and middle class people. Family Size: Families even with one child are enough for our target but if the family size is big, its even better because more family members means more children if not currently then may be in future. Family life cycle: The main focus is on full nest which means families having children at home. Education: Children studying in High schools to Primary school. PSYCHOGRAPHICS: Personality: Marketers endow their products with a â€Å"brand personality† that corresponds to a target consumer personality. If we look at the range of toothbrushes by SHIELD, well see that none of them has a distinct personality that could make it prominent amongst the other brands available in the market. SOWT ANALYSIS OF THE BRAND: Strength: SHIELD is a known company(Hypothesis), mostly people are aware of SHIELD toothbrush due to its distribution network by the virtue of which it is known to very body. Leader in oral and baby care segment because we have made our main thrust on the baby segment which is going for us in the long run. Diversification Strong distribution network Wide range of toothbrushes, each targeting different age groups. Price Range (ranging from Rs( 10)to Rs( 55) affordable as well as expensive. Weakness: Weak Positioning and Image. Low budgets. Lower quality as compared to MNC competitors. People mostly prefer Oral B and Colgate over Shield. Opportunities: Consumers are preferring functionally effective premium products with professional quality to meet their personal care needs. People are now more conscious about their image and appearance and prefer to use branded products. Increase in awareness of dental hygiene and its importance. Increase in population Exploring new categories like kids market Migration of people from rural to urban areas and Rural population switching from miswak, Desi toothpowder to toothpaste. Automated supply chain which we have decided to have for our shield product. Lifestyle of people is changing and they are becoming more. Awareness and Education of the people due to the increasing education standards. Hygiene conscious. Variety seekers. Threats: Local companies producing low priced products. Threat from Chinese products that are cheaper and more attractive. Threat from substitutes. Low brand loyalty and weak image. Increase in raw material price. Inflation in the country Competitors re-launching their products Competitors increasing their marketing budgets Unstable economic conditions SHIELDS CURRENT APPROACH Shields Objective: To become No.1 category toothbrush and we plan to pursue it by increasing awareness level among the customers. Their core communication message is based solely on smile, its our positioning strategy. Big idea is based on the fact that people should replace their toothbrush after every 3 months, otherwise it loses its effectively. We will follow continuous advertising pattern, the advertising mediums used are TV, radio, and print ads. Strength: product range, portfolio Tagline : â€Å"haso zara aur khil khila k† We will also use several sales promotion tactics in order to enhance the sales and ultimately the profit of our firm. Competitors: Our local competitor is EZI GRIP (Hypothetical) and we have made certain marketing strategies in order to tackle with these local brands. Chinese products are making the competition more and more tough for the other brands to survive the market. Colgate ,Oral-b are the two main competitors of my brand. ANALYSIS OF KIDS TOOTHRBRUSH MARKET TOOTHBRUSHES DEMOGRAPHICS PURCHASING POWER Sheild: Our main objective is to target the kids market. Our product is designed in a very sophisticated manner in order to save the grasp the kids market in which we think is the huge opportunity for the brush makers. Shield aimed at children from age 5 to 10 containing a very small head with soft bristles, particularly for children whose set of milk or baby teeth are still breaking. Is a high priced product. Our customers have a high purchasing power and are ready to spend money on purchasing an expensive toothbrush. Shield Junior is made for children from age 4 to 10 containing a very small head with soft bristles. The toothbrush has candy shaped figures at its end with two different colors. Low priced as compared to other competitors to maintain a certain difference between both the brushes and their target markets. Little Star shield made for children from age 5 to 10 containing a very small head with comparatively hard bristles. Little Star does not contain costly raw materials and does not have an extraordinary design therefore, it is also low priced. Chota Shield cater to the children from age 6 to 11 and the design of the toothbrush is very plain aimed at parents who dont want to spend muc h on toothbrushes. Regular toothbrush for children with an ordinary design and specially targeted to people with a low purchasing power. Little Star Shield is same as Chota Shield same as our new product FLEX JUNIOR aimed at children from age 10 to 12 as its head is a little big as compared to other toothbrushes and is made for those children whose baby teeth have been replaced by adult (permanent) teeth. Low priced according to the pricing of competitors because flexible toothbrushes are provided by all competitors. ISSUES FACED BY THE BRAND (SHIELD) Main purpose of the toothbrush is not being fulfilled (does not stand and falls down) Over Priced Low Quality Major focus is on the range and not on promoting children's toothbrushes separately Unattractive Colors Low Budget Major competition from low priced products (Chinese) in the market BRAND VISION: To be the catalyst of change for younger generation and to create a brand inspiring innovation. To see Giggles in the hands of 70% of our target market after 5 years. OBJECTIVE: To spread awareness about the importance of oral health and improve the quality of teeth of Indias Children so that they are able to live a better, happy and healthy life. ROOT STRENGTHS: Wide range of toothbrushes Local Brand The ‘Care is the core message, which has made Shield a recognized household name in Jammu and Kashmir. BENEFITS: SHIELD toothbrush is for children with a complex mixture of different sized permanent and baby teeth. It features a combination of bristles for cleaning sensitive gaps and to effectively reach and clean teeth. The handle is cartoon shaped sized to fit optimally into a childs hand for maximum comfort and control. POSITIONING: DISCRIMINATIOR: Only Shield is the first one in the local market of INDIA to emphasize only on KIDS Tooth Brushes. ESSENCE: Changing the way you brush. Forever! STRATEGY: Niche strategy By targeting the segment of consumers aged between 5-10 and charge a premium price. To be able to differentiate from other tooth brushes in the KIDS segment. AGENCY BRIEF 1. What are the JOBS TO BE DONE and resulting Marketing Objective? To get kids and their parents to understand the importance of having healthy teeth, brushing at young age and to create an association between fun, excitement and tooth brushing. MARKETING MEASURABLE OBJECTIVES: To generate trial amongst non-users by 30 % till January 2012. To achieve a 40% purchase rate amongst the target market by the end of 2010. To be the most preferred local brand in the kids market segment by the end of 2012. MARKETING COMMUNICATION OBJECTIVES: To build an image of SHIELD as adventurous and exciting among 25% of our target market. Create awareness about our presence in the kids market segment. To inform 40% of the target audience about the features and benefits of SHIELD by the end of 2010. 2. What insight drives this brief? Oral health has a major impact on children physically and psychologically. It can have an impact on growth, enjoying life, appearance, how children speak, chew, taste food and socialize, as well as their feelings of social well-being . Dental health problems affect children, which impact their performance as students, lower self-esteem, and slow down their personal development. Failure to prevent dental diseases has a large effect on school attendance. Kids take tooth brushing as a compulsion and are always forced to do it by their guardians. Children find their toothbrushes boring and prefer their favorite cartoon characters on their tooth brushes. KIDS like bright, colorful and funky toothbrushes. Today kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy. " Pester power quot; refers to children apos;s ability to nag their parents into purchasing items they may not otherwise buy. Increasing participation of women in the workforce has prompted a shift in this role as children are increasingly the quot;buyersâ€Å" for the entire family. Even in families where women do not work, children are observed to share this role with their mothers. Children enjoy greater discretion not only in making routine consumption decisions for the family but also in pestering their parents to buy other products desired by them. CONSUMER INSIGHTS FROM OUR STUDY: There are lot of reasons why we choose that we will go for kids toothbrushes are: KIDS like bright, colourful and funky toothbrushes. Kids take tooth brushing as a compulsion and are always forced to do it by their guardians. Children find their toothbrushes boring and prefer their favorite cartoon characters on their tooth brushes. Favourite cartoons are Tom Jerry and Barbie. Majority of the mothers prefer Oral-B and Colgate. Majority of the mothers prefer imported brands of toothbrush over SHIELD, some of them do not know that SHIELD also has tooth brushes for Kids. Quality is the most important factor in purchasing a toothbrush. Dentists recommendation influence a lot when it comes to purchasing tooth brushes for kids. Parents are ready to buy a good quality tooth brush at any price. Kids spend less than 3 minutes while brushing their teeth Candies are consumed a lot by the kids. Majority of the kids eat sweets 1-2 times a day. Kids tooth brushes are replaced within 3-4 months. 3. Who is our Target Audience? PRIMARY TARGET AUDIENCE: AGE: KIDS aged between 5-10 years SEC: We will target both the sections of the society that is both financially strong as well as strong sections of the society. ATTITUDES: Have social interaction with peers of the same age group. They are not concerned about brushing their teeth and are quite careless. They love to eat lots of sweets and chocolates. LIFESTYLE: Kids that go to school, and are in the process of continuous learning. INFLUENCERS: Encouragement from parents, caregivers, teachers, adults, brothers, sisters and children themselves has a great influence on oral health. If everyone starts to encourage kids to take care of their teeth and also encourage big white smiles, children of all ages will benefit. SECONDARY TARGET AUDIENCE: Parents of the KIDS 4. What do they think do now? KIDS have comparatively less knowledge on how to keep their teeth neat and clean. Some of the children take tooth brushing as a very boring exercise and also create problems for their parents. Kids get attracted towards cartoon oriented tooth brushes. The bristles of toothbrushes do not clean the plaque properly. 5. What would we like them to think and do in response to the Communication? We would like them to think of tooth brushing as a fun experience, an experience full of adventure. In response to this, we want them to start tooth brushing twice a day for 3 minutes. We want KIDS to be the chooser of GIGGLES. We want parents to realize the importance of kids brushing their teeth at an early age. 6. What is the single most important point to communicate? â€Å"Tooth brushing is not a compulsion, its an adventure†. 7. Why should they believe it? Because SHIELD is the first one to communicate about only of KIDS toothbrush in India. SHIELD will be the first one to introduce colorful cartoon oriented toothbrushes for kids in Jammu and Kashmir. CREATIVE PLAN Our launch of SHIELD tooth brush with the cartoon character design will make the brushes appealing, colorful and more exciting for the kids. Kids will happily enjoy the brushing experience and will be encouraged to do it themselves without being forced by their parents. The soft and effective bristles of the new SHIELD Tooth brush will help children brush their teeth smoothly and they would not complain about the bristles being too hard or their teeth hurting. To communicate that SHIELD adventure of brushing will wave off the boring image of tooth brushing from the minds of the kids. To communicate that Kid should brush their teeth for 3 minutes and it is an effective way to keep their teeth healthy and clean. To communicate those Kids should take care of their teeth by keeping an eye on the intake of their food and cut down on candies, chocolates etc. To communicate that SHIELDS range of toothbrushes include tooth brushes for kids as well. CAMPAIGN IDEA 1 MESSAGE: Widen your imagination and make tooth brushing an activity full of excitement, fun and adventure that takes the kids into a fantasy world full of Disney characters dancing, playing and enjoying. TAGLINE: Its not a compulsion, its an Adventure†¦Ã¢â‚¬ ¦.!!! APPEAL: Music appeal (Rhyme) JINGLE : Brush your teeth, Give your teeth a treat. Brush up and down and all around, To keep them clean and neat! We have decided to make certain ads so as to make a positive mind set in the minds of to costumers; the ad would be like this.. TV ad A girl is sleeping at night and sees a nightmare that one of her tooth is broken and she gets hurt by using her old hard tooth brush†¦suddenly she sees that a new tooth brush (SHIELD comes in) and kicks the old tooth brush that caused the little girl pain, and tells her that SHIELD is her new gentle best friend and wont hurt her while brushing â€Å"Creating a cartoon world, where all the cartoon characters are brushing their teeth and enjoying with SHIELD†. MESSAGE: WATCH YOUR MOUTH The toughest part of the body is not your bones but your teeth. Each tooth is covered with a substance called enamel which is so strong that it can cut or crush the toughest kinds of food. There is a price to pay for this toughness: unlike bones, teeth cannot repair themselves and it pays to take care of them. Keep track of what you are eating. PRINT Ad MESSAGE: When feeding is done at naptime: The child falls asleep and the liquid becomes pooled around the teeth. This liquid provides excellent medium for the bacteria to grow and cause CARIES which is defined as Tooth Decay causing cavity through bacteria. COMMUNICATION STRATEGY MEDIA SELECTION RATIONALE COMMUNICATION STRATEGY Trigger the target to talk about the Brand, create maximum exposure and create buzz around the new innovation. Awake the target, build high awareness, change consumers Perception. Captivate the target to make a purchase, engage, interact with the consumers and strengthen associations. Prompt/induce the target and get the product in consumers hands. Buzz or street marketing TV, Print activities, Brand Activation, Interactive website Point-of-sale activities, Sales promotion TRIGGER To create BUZZ and to generate talkability, we will place an Out-of-home hoarding at SRINAGAR. The hoarding would consist of a giant sized toothbrush with the cartoon character Jerry and the brand name GIGGLES on it. Another way to gain maximum exposure and create buzz around the new innovation will be to use a MOBILE BUS, decorating it with bright bulb lights, and a picture of Giggles toothbrush along with some of the favorite cartoon icons of children. The mobile bus will roam near parks in the evening. PRINT: In Print we will go for Hindustan Times, Times of India and Greater Kashmir(local news paper of Kashmir) ,with articles highlighting important facts and information such as Good oral health is important to your overall well-being. Healthy teeth not only enable you to look feel good, they make it possible to eat speak properly. Steps that should be taken to prevent dental problems and how to keep your smile healthy and bright. What you eat†¦Ã¢â‚¬ ¦affects your teeth. Proper tooth brushing techniques. We also decided to carry on some other activities like In welcoming the school holiday and the start of new school activities, we will launch a colorful package of Shield toothbrush along with a small tube of toothpaste for milk teeth with famous characters of TOM JERRY, BARBIE etc. CELEBRATING NATIONAL SMILE MONTH OR ORAL HEALTH WEEK: Following are the activities: Dental Expert Talk Oral health educators and dental professionals who want to help the community and for schools, colleges or workplaces who want to educate their pupil or staff. Both children and adults can learn something from an expert talk and different subjects can arise ranging from the importance of fluoride in toothpaste to the systemic links between the health of the mouth and body. Class Visit to the Dentist seeing the dental practice up close and meeting friendly staff can help encourage regular dental visits. Local newspapers will be happy to take a photograph of the event that can benefit both school and dentists. Creating characters and playing a small skit in schools. Characters such as Mickey mouse the tooth brush, exhibiting decayed tooth and a neat and clean tooth that uses SHIELD TOOTHBRUSH. Apartment activities- dental hygiene. FUN BASED ACTIVITIES IN PROMOTING OUR PRODUCT Organizing Special Fun days , an ideal way to grab the attention and interest of children as well as general public and can work well in schools, dental practices, retail outlets, colleges and the community. A fun day can be a great way to create a buzz in your local area as well as to engage your target audience. People are far more likely to learn when they are having fun, – so make sure you also hand out information. Writing stories on THE TOOTH FAIRY would be held in various schools, and distributing prizes to winners. Distribute ice creams among children, and the ice cream stick should be shaped like a toothbrush having the brand name SHIELD on it. Tooth brush drawing competition among children in different schools. Take a close-up of each students mouth (smile). Have each student cut out their mouth from the picture and glue it onto a cutout of a tooth. Have them write a sentence under their smile and on the tooth that describes something they do to keep their teeth healthy. (I brush my teeth after every meal. I drink milk. I use SHIELD. I eat a healthy diet) After these are completed staple them to a Bulletin Board entitled; LOOK WHO IS SMILING!!! PROMPT: Consumers Perceive the Brand through these 5 senses†¦ Sight, Touch, Sound, Smell and Taste. Marketers can use Sight and Sound for GIGGLES. Logos Contrast Style Size Cartoon characters Slogan Music Bright and happy color combinations can be used to give a certain brand recognition in the minds of the customer. Instead of holding a toothbrush, make the whole thing a Cartoon character to make SHIELD recognizable in the market. A unique rhyme in the ad (mentioned above) with a different tune which whenever. These senses will always help in breaking through the clutter and make SHIELD prominent amongst the different competitor products. This SENSORY BRANDING will stimulate the person to buy the product. POINT- OF -SALE (HIGH PRODUCT VISIBILITY): Audio Visual Display: A display in which audiovisual technology is used to stimulate purchases Big visual display of SHIELD TOOTHBRUSH Special racks, banners, signs Distribution of pamphlets, posters, puzzles, and stories to dentists Retail boards SALES PROMOTION: Placement of drawings of SHIELD TOOTHBRUSH in newspapers ( kids section), requesting them to color the drawing and send it to the company to get a FREE SHIELD tooth brush. ( for trial generation) Free SHIELD tooth brush with SHIELD TOOTHPASTE. Sampling: Organize samplings to pharmacies and dentists to generate trial. Coupons for discounted dental check up for 6 months on purchasing SHIELD TOOTH BRUSH. Coupons for getting free bags, lunch boxes, water bottles for schools (Specialty advertising) EVALUTION OF IMC PLAN IN LEGAL REGULATRY BUSINESS: The advertisement that we are giving in the media is legal which means that it has been approved by the law. All the documents that are required are legally approved. There are no fault chances in the documents. In future there will be no problem to the customer regarding any documented work or any servicing criteria, no problem will arise. This is a step taken for the customer satisfaction, for attracting more customers and this also help in sales area. The advertisement of my product is according to the standards of ASCI (Advertising standards if council of India) the advertisement of my product is within the legal boundaries of Indian Penal Code1860 The young Person act 1956 Indian copyright Act 1957 Trade mark act 1999 Advertisement of my product is truthful and honest. All objective information, claims and comparisons should be capable of substantiation. I the advertisement there is no reference to a person, firm and institution. We have not misled consumers by implication, omission, and ambiguity. We are not abusing the trust of consumers or exploit their lack of experience or knowledge. DEVELOPED AN IMC PLAN FOR SOCIAL AND ETHICAL VALUE: There is no objection against any advertisement of our product. There is no problem against our product. Our product is socially accepted which means our product is a social product that will be accepted by the society very easily for sure. There is no negative impact on the customer or people living in the society of our product as it is legal product. Customers are easily attracted towards the product The advertisement of my Tooth brush is according to the codes of ASCI as it is not derides any race, caste, color, creed or nationality. I am sensitive towards ethnic and cultural issues. BIBLOGRAPHY: http://www.multimediamarketing.com/mkc/marketingcommunications/ http://responsiblemarketing.com/blog/tag/imc http://www.slideshare.net/nyssar/shield-imc http://www.scribd.com/doc/13395424/lovely-ads-real-Funny http://www.scribd.com http://www.slideshare.com Books: Advertising Promotions(kruti shah,alan dsouza)